Over the past week an opportunity to promote Kyle’s Story and the KFF at the upcoming Charlotte NASCAR weekend, on October 16-18th, has quickly materialized. With the help of Garret Turner, we will be able to capitalize on a partnership between Liberty Port and Ware Racing to gain marketing exposure on the #31 Rick Ware Racing Nationwide series car.

The gracious folks at Rick Ware Racing have also agreed to distribute fliers of Kyle to all of their Circle K locations throughout the country. This will include all but two continental states! Both Rick Ware Racing and Liberty Port have also vowed to utilize their PR avenues to distribute information about Kyle’s story and the KFF to customers, corporate sponsors, and valued media contacts.

In addition to this great exposure, we have been granted the ability to post flyer’s in and around Charlotte Motor Speedway before and during the race weekend. It is our hope that we will also gain valuable television exposure during the ESPN coverage of the races.

Anyone and everyone can play a valuable role in making this a big success.

How can you help?

• Spread the word about this opportunity via email, word of mouth, phone calls, and any other avenue possible to help garner support for the event.
• If you have any NASCAR contacts that can help spread the word about our efforts internally please forward this information along to them.
• If you have any valuable media contacts, please get this information in their hands as well and encourage them to get it live. 
• Take the time to bombard the Charlotte, Regional, and National media contacts with information about our efforts. Ways to do this can be found at: www.thekff.org/resources.
• Show up on Race Weekend - We would like to gather a very big crowd on race weekend to help distribute and post fliers around the speedway. For more information about this please contact Garrett Turner Garrett’s contact information is as follows:

              gturner@libertyport.com

              240.344.1006

Any help you can provide in making this last minute opportunity a big success would be greatly appreciated.  This is a great opportunity to generate some buzz about Kyle’s story and reintroduce it into the national media spot light.

Thanks so much everyone.

For additional information or questions please contact daniel@thekff.org or gturner@libertyport.com